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Assessment
strategy

Growth Loops

Design sustainable growth. Understand viral mechanics, retention hooks, and build growth loops that compound. This page explains the assessment pattern itself; it does not replace the product or solution layer around it.

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Why It Matters

Paid acquisition alone doesn't scale. The best consumer companies have built-in growth loops where users bring more users.

How It Works

1. Research

Web searches for market context and benchmarks

2. Assessment

Guided questions that adapt to your answers and company context

3. Synthesis

A synthesized assessment artifact with clear sections and next moves

Need surrounding context?

Bridge this assessment back to product, solutions, and reference

Assessments sit inside the capability catalog. Use the surrounding site when you need the broader workflow, app surface, or documentation context.

Example Questions

The conversation adapts to your answers — these are starting points, not a fixed script.

1

How do users currently discover your product?

Follow-up: What percentage is organic vs paid?

2

Do users naturally share or invite others?

Follow-up: What's your viral coefficient (k-factor)?

3

What does your retention curve look like?

Follow-up: Where's the biggest drop-off?

4

What habit or behavior brings users back?

Follow-up: How often do your best users engage?

5

What's your activation metric - the aha moment?

Follow-up: How quickly do users reach it?

6

If you could design the perfect growth loop, what would it be?

Follow-up: What's blocking you from building it?

Output

strategy
  • Current Growth Model
  • Acquisition Analysis
  • Retention & Engagement
  • Viral Mechanics Assessment
  • Growth Loop Design
  • Experimentation Roadmap