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Assessment
strategy

Liquidity Strategy

Think through your supply/demand dynamics and explore approaches to marketplace liquidity. This page explains the assessment pattern itself; it does not replace the product or solution layer around it.

@liquidity-strategyTry in chat

Why It Matters

Liquidity challenges are common in marketplaces. Talking through your supply/demand balance can help clarify priorities and surface blind spots.

How It Works

1. Research

Web searches for market context and benchmarks

2. Assessment

Guided questions that adapt to your answers and company context

3. Synthesis

A synthesized assessment artifact with clear sections and next moves

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Assessments sit inside the capability catalog. Use the surrounding site when you need the broader workflow, app surface, or documentation context.

Example Questions

The conversation adapts to your answers — these are starting points, not a fixed script.

1

Tell me about your marketplace — what are you connecting?

Follow-up: Which side is harder to get on board today?

2

How are you currently bringing in supply?

Follow-up: Do you have a sense of what it costs to acquire each supplier?

3

And on the demand side — how do buyers find you?

Follow-up: How often do they come back?

4

Is there a market or segment where things are working well?

Follow-up: What do you think made it click there?

5

How do you think about your pricing — take rate, fees?

Follow-up: Does the math work at your current volume?

6

What's your expansion logic — go deeper or go broader?

Follow-up: What's informing that choice?

Output

strategy
  • Marketplace Dynamics
  • Supply & Demand Balance
  • What Seems to Work
  • Open Questions & Risks
  • Possible Next Steps