Market Positioning
Understand where you stand in your market. Research competitors, trends, and customer expectations to clarify your differentiation. This page explains the assessment pattern itself; it does not replace the product or solution layer around it.
@market-positioningTry in chatWhy It Matters
Clear positioning drives everything: messaging, sales, product priorities. Fuzzy positioning means wasted effort and confused customers.
How It Works
Web searches for market context and benchmarks
Guided questions that adapt to your answers and company context
A synthesized assessment artifact with clear sections and next moves
Need surrounding context?
Bridge this assessment back to product, solutions, and reference
Assessments sit inside the capability catalog. Use the surrounding site when you need the broader workflow, app surface, or documentation context.
Platform overview
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Use cases
Use /solutions when the question is about a workflow or use case rather than a specific capability.
Platform surfaces
Use /platform when you already know the surface you want to work in.
Resources hub
Use /resources for help, developer docs, security, and higher-level guidance around the capability layer.
Example Questions
The conversation adapts to your answers — these are starting points, not a fixed script.
Who do you consider your main competitors? (direct and indirect)
Follow-up: How do customers typically discover them vs you?
Why do customers choose you over alternatives?
Follow-up: Is this what you expected when you started?
When you lose deals, what's usually the reason?
Follow-up: Is there a pattern in the type of customer you lose?
How would you describe your positioning in one sentence?
Follow-up: Is this clear to customers on first contact?
What's your unfair advantage - something hard to replicate?
Follow-up: How long would it take a well-funded competitor to catch up?
Where do you see the market going in 2-3 years?
Follow-up: How are you positioning for that future?
Output
- Market Landscape (research summary)
- Competitive Map (you vs alternatives)
- Your Differentiation (clear articulation)
- Positioning Gaps (where it's unclear)
- Messaging Recommendations
- Strategic Questions to Resolve